International Vaping Exhibition
VapitalyPRO is business,
networking and above all training.
The number one
exclusively B2B vaping event in Italy (9 and 10 November, at the new Rome
Fairgrounds – EAST Entrance, on via A. G. Eiffel) renews the format welcomed by
professionals in the world of vaping and offers four free training workshops.
What should you do when
a smoker comes into your store? How can you strengthen customer loyalty? What
is the best way to organize and manage your store and personnel?
These are the topics
that will be discussed at VapitalyPRO: two training events each day, lasting
two hours each, led by experts in the subject matter who discuss and examine
the topics handled, allowing you to compare notes with concrete examples, and
learn successful strategies.
For people who manage
one or more stores, an online shop or a distribution business, many different
skills and knowledge of different sectors are needed.
VapitalyPRO training
provides you with effective answers and successful solutions.
To register at the VapitalyPRO website and request your free admission ticket click here.
During registration, you
can also reserve your place at one or more workshops.
At the end of every
training session, a certificate of
attendance will be issued with your name on it.
Saturday, November 9th
Hours: 11 a.m. to 1 p.m.
A smoker comes into your
store
in
collaboration with LIAF - Italian
Anti-Smoking League.
Reasons, advantages and elements of attraction for those
who want to give up smoking cigarettes and switch to vaping.
The
focus of the workshop is the approach to the new clients who enter your shop.
In
particular, Professor Pasquale Caponnetto and Dr. Marilena
Maglia (of CoEHAR – the International Center of Excellence for the
Reduction of Damage from Smoking – based in Catania), thanks
to their long experience, will focus their presentation on giving the vape shop
owners the most important elements to respond to the doubts and perplexities of
potential new consumers for their passage to the experience of vaping.
Saturday, November 9th
Hours: 3 p.m. to 5 p.m.
How to advertise the
sector online and offline without making mistakes?
In
collaboration with Sigmagazine,
Taglianigruppoadv and Rdcom.
Best practices and new
marketing tools to promote your store.
Stefano Caliciuri, director of
Sigmagazine, will examine the most widespread advertising practices, pointing
out critical aspects and possible errors from a legal standpoint as well as
from that of effectiveness of the message, i.e. what you can and cannot say and
the best way to say it.
After that, Elisa Tagliani of the Taglianigruppoadv agency, and the specialist of RDcom, Petra Bianchetti, will illustrate examples of effective advertising for vaping operators, pointing out the most innovative and effective channels for attracting and maintaining the customers’ loyalty.
Sunday, November 10th
Hours: 11 a.m. to 1 p.m.
Vaping stores:
everything you need to know
Training event offered
in collaboration with UNIEcig – the Italian E-cig Trade Association.
Instructions and
practical suggestions for dealing with the bureaucracy and managing your
business in the best way.
Managing a retail
business is a complex activity.
Antonella
Panuzzo, Francesca Torelli, Francesco Spena
Barretta and the lawyer Andrea De Mauro Paternò Castello, thanks to their experience,
will teach you how to untangle the bureaucratic and official red tape, how to
manage your staff and what your responsibilities as an employer consist of.
Particular
emphasis will be given to exploring the rights and duties of the proprietor and
proving useful tips about after-sales concerns: the legal warranty on the
products, fidelity cards and collections of points.
Sunday, November 10th
Hours: 3 p.m. to 5 p.m.
What to do when the
Finance Police or the Anti-Adulteration and Health Unit come to your store?
In
collaboration with Utopia
Legal.
The legal team of the lawyers Alberto Gava and Nicola Capozzoli will teach you how to deal with the legal and practical aspects of an
official inspection: what sorts of controls can be made by the Customs and
Government Monopoly authorities and what kinds of sanctions can be applied if
they find irregularities. Are criminal charges possible?
To these and other questions of a legal character, the experts of Utopia
Legal will provide the answers.