International Vaping Exhibition
Sharing, trends and enthusiasm occupied the stage along with business, discussion and engagement, as Vapitaly 2024 confirmed its reputation as the leading trade fair on the e-cig scene. The three-day event, held at Veronafiere from 25 to 27 May, has just come to an end after hosting thousands of people, including operators, visitors, influencers and aficionados.
The eighth edition attracted mature participants with a close eye on new developments in the market, increasingly geared towards B2B rather than end consumers. Plenty of new developments were in evidence, with the international vaping exhibition hosting more than 150 brands, 30% of them exclusively from abroad, from countries in Europe and Asia; 14 live streams illustrating the sector, featuring stakeholders and operators, and 3 conventions attended by figures from the world of politics and the institutions.
“Vapitaly has confirmed its important benchmark role for the sector”, commented a satisfied President Mosè Giacomello. “A rapidly evolving, dynamic market has attracted more mature visitors with an attentive approach and an awareness heightened thanks to the opportunities for reflection offered by the conventions. The professional audiences are indicative of Vapitaly’s increasing shift away from consumers and towards B2B. Especially useful was the dialogue established with the Customs and Monopolies Agency, which brought clarification regarding decisive issues, including the new regulations, and laid the foundations for an ongoing, open dialogue and fruitful collaboration going forward, including during the upcoming Vapitaly events”.
The three-day event, which totalled 8,037 entries, ended with the eagerly anticipated encounter with the Customs and Monopolies Agency, which attracted a large audience seeking clarification and answers to numerous questions regarding the recent regulations and the future of the sector. The encounter was a moment of essential importance for the Italian trade fair sector. Among those who took part in the debate were Luigi Liberatore, head of the Excise Directorate, Maria Rosaria Meola, Director of the Monopolies Office for the Veneto Region, and Francesca Torricelli, head of the office for the regulation on tobacco, e-liquids and other products subject to excise duty of the Excise Directorate. Also present was the inter-regional director for the Veneto and Friuli-Venezia Giulia regions, Franco Letrari, who chose to attend all three days of the exhibition, joined by a team of experts in a stand fitted out as a mobile laboratory.
In less than 10 years, Vapitaly has become the most important exhibition in the sector in Italy, and one of the largest at international level, taking on an increasingly cosmopolitan, innovative dimension.